DAC 20_Fondazione META_ Alghero


artists VS entrepreneurs

Francesca Arras (Tamalacà); Stefano Cucca (Rumundu Social Innovation School); Domenico D’;Orsogna (Università di Sassari / Decamaster); Massimo Faiferri (Università di Sassari / Dadu); Elda Felluga (Livio Felluga / Vigne Museum); Fabrice Hyber (artista); Franco Carta (Fondazione Banco di Sardegna); Antonio Solinas (Abinsula); Donatella Spaziani (artista); Dora Stiefelmeier (RAM radioartemobile / Fondazione No Man’s Land) Modera: Giovanna Felluga (D/A/C, AtemporaryStudio).

DAC 19_IUAV_Venice

DAC 18_Palazzo Colonna_ Paliano


Paths of study between art and territory

The Paliano Town Council presents INSIEME (TOGETHER), curated by Zerynthia, an innovative educational project involving the Fine Art Academies of L’Aquila, Frosinone, Roma and Urbino for the development of a venture linked to the area of the Municipality.
Last July, the tutors of the participating Academies selected a few students, chosen for their study paths concentrating on the relationship between art and territory.
After two visits to get to know the town and territory of Paliano, the group of participants will be accommodated by the Council for a residency of three days during which they will be able to prepare and put together their projects, all of which strictly site-specific.
On Saturday 15th October 2016 at 15.00 in the Tapestry Room of the Palazzo Colonna is held D/A/C 18 meeting entitled: L’arte contemporanea per la valorizzazione del territorio (Contemporary Art for the valorisation of the territory), involving the participation of artists and curators alongside businessmen and administrators both public and private from the Frosinone Province. This meeting includes in the programme of D/A/C – which considers artistic creativity a catalyst for productive processes and human relations – following the meeting on 30th September 2016 at the Antonio Ratti Foundation in Como.

DAC 17_Antonio Ratti Foundation_Como

Fondazione Antonio Ratti

Fondazione Antonio Ratti
Villa Sucota_Como
Friday September 30th 2016 the Antonio Ratti Foundation invites to the round table of D/A/C 17, moderated by Lorenzo Benedetti and introduced by Mario Pieroni and Dora Stiefelmeier.

artists Stefano Arienti, Jean-Baptiste Decavèle, Liliana Moro, Diego Perrone and Annie Ratti; enterprises and business sectors Giacomo Castiglioni, President and AD of Castigioni S.p.A., Paolo De Santis, AD of Meta Como and art collector, Aram Manoukian, President and AD of Lechler S.p.A., Maurizio Riva, President of Riva 1920 SpA, Rosanna Viganò, partner of Seterie Argenti S.p.A and art collector, Giovanna Felluga of AtemporaryStudio and artistic coordinator of the Vigne Museum_Livio Felluga by Yona Friedman & Jean-Baptiste Decavèle.

DAC 16_A-RENA di Anacapri_Naples


The Anacapri A-rena is an adventure which was born in Paris, at the Espace d’art contemporain HEC, when Mario and Dora Pieroni from RAM radioartemobile, together with Anne-Valérie Delval, brought together artists, critics and businessmen around a table to reflect on the possibilities of dialogue between art and business. For years the D/A/C (Shared Artistic Denomination) meetings have proposed the idea that it is necessary to construct a network of relations, to find alternative ways to open up to the world of business, something that often means being surprised by the dynamics of production, by the logic of the market, by the risk of associations.
Today, after that meeting, six artists exhibit in a communal space with works born from commissions within the world of industry. These are works attempting to “slip” away from current practices, in order to bypass an ever more monolithic artistic model, a system of contemporary art that tends towards conforming modalities of production and reception. The meeting with industries is, as such, not only “useful” but “essential” – for artists and businessmen alike – as it offers a miraculously free space for research, a place in which to lose the distinction between subject and product and to rethink art as a mere relationship, system, game.
It is this inclination that runs through the works on show. First, Fabrice Hyber, who with his POFs (Prototypes d’Objets en Fonctionnement) reinvents the forms and functions of everyday objects. Hyber even set up an association, UR (Unlimited Responsibility), to produce his pieces and those of other artists, but above all to bring art into the universe of consumption, demystifying it with the power of his irony: “POFs are openings,” he explains, “possibilities”. This is the responsibility that the artist takes on, allowing him to have a vital function in society.
In this direction, Donatella Spaziani sees industrial and artisanal production as an aesthetic space, a process in which to graft her own intervention, not to “adorn” or “embellish” it, but to modify the finality and results of the fabrication, marking an existential presence living inside the produced object: as such the body becomes a measurement, a template that appears in a domestic space, on the walls, on the tiles and, at the same time, that constitutes the form moulding the seats and mattresses projected. Athina Ioannou, on the other hand, considers the artist himself as a business, the pictorial work of whom begins with the design of an element – in this case a table – that then spreads over and polarises the space, investing it with a rhythm of light and colour modules. Antonello Curcio uses industrial techniques to create pictorial quotations transferred onto Toile de Jouy tablecloths, while Florent Lamouroux is concerned with the symbols of fabrication: his works are a “supplementary production of industry”, where the gestures, uniforms and objects become icons with which the artists measures himself. Lastly, Benjamin Sabatier creates predefined systems inviting the public to produce artwork by following the given rules. His research quotes experiences that have marked the relationships between industry and artists and that today can be reread with full awareness.
What does Capri have to do with all this? A lot, when one thinks of its role as a “free port”, as an international showcase that for thousands of years has been the stage for the extravagances of power. In Capri these objects, far from the factories and museums, find verification amid the neoclassical echoes of the garden of Federico Guiscardo, a small arena in which to measure the irony of the swings and fountains, masks, tables and pavings, in one of the most playful places ever.

Giuliano Sergio

DAC 15_HEC Espace d'Art Contemporain_Paris


Participants to DAC 15°:

Jean-Yves Bobe, Ministry of Culture, responsible for the Art / Business relations
Valérie Bobo, business owner
Roberto Crivellini, business owner
Samson Davis, Ministry of Culture
Jean-Baptiste Decavèle, artist
Anne-Valérie Delval, HEC – contemporary art department
Clément Dirié, journalist and art critic
Julien Eymeri, business owner
Federico Guiscardo, exhibition space in Anacapri
Fabrice Hyber, artist
Athina Ioannou, artist
Florent Lamouroux, artist
Bernadette Legrenzi, General Council of Yvelines at the head of the art / business program
Esclarmonde Monteil, Director of Museum de la Toile di Jouy
Isabelle de Maison Rouge, moderator
Mario Pieroni, RAM radioartemobile
Benjamin Sabatier, artist
Giuliano Sergio, Curator Anacapri
Giuliana Setari, President of Dena Foundation for Contemporary Art
Donatella Spaziani, artist
Dora Stiefelmeier, RAM radioartemobile
Piero Tomassoni, Economy ART/Managemnt
Laura Vedel, General Council of Yvelines at the head of the art / business program

DAC 14_Aurum/AlvianiArtSpace – Pescara

Alviani ArtSpace

Opening the proceedings was the Councillor for Cultural Heritage, Paola Marcheggiani, representing Mayor Alessandrini, who praised the active role taken on by the Fondazione Aria as well as the other organisers of the event in finally building a bridge between Art and Business in line with national and European market trends. Cecilia Casorati, the new artistic director of the Fondazione Aria, introduced the theme of the meeting, ‘Common Aims’, and briefly illustrated the foundation’s future project aimed at creating a truly operative synergy between artists, businessmen, the public and the territory within an international dimension. The President of the Fondazione Aria, Elena Petruzzi, then highlighted the shared philosophy of the D/A/C project in absolute coherence with the common aim of shifting the point of view from the singular to a collective dimension, promoting a previously unseen model of cultural development of the territory. Mario Pieroni, President of RAM radioartemobile, creator and promoter of the D/A/C meetings in the major European cities, went on to illustrate the idea at the root of these meetings, declaring that dialogue between producers and artists means demonstrating an opening towards together finding solutions not only to the practical problems of reality but of all aspects of life. He then handed over to Getulio Alviani who, with a critical yet very constructive intervention, reminded that an artists’s commitment has always been and continues to be that of creating the present with an eye to the future. The Friulian businessman Maurizio Felluga affirmed art’s ability to be an added value for a business, explaining how the ‘Vigne Museum’, realised by Yona Friedman and Jean-Baptiste Decavèle on the occasion of the hundredth birthday of his father Livio Felluga, has become in a very short amount of time a true tourist attraction, becoming as such an asset to his business, to those who have worked on its creation, but above all to the territory. Of this work – a great open structure which will in time be covered by a hundred new grapevines, becoming perfectly integrated with the land – spoke the artist Jean-Baptiste Decavèle, highlighting how producers and artists complement each other.
Enrico Marramiero, A.U. ALMA C.I.S. and President of the wine company Marramiero, underlined the active role of the Fondazione Aria which cannot do without the involvement of youngsters in its cultural projects in transferring to them the need to work for the search of an ideal; he then explained how creativity nowadays is a strategic resource for finding innovative solutions at all levels of a company. The President of Valagro S.p.A. Ottorino La Rocca affirmed that ‘Aria too began by around a hundred businessmen, artists, professionals and people active in enriching the territory through culture coming together around an idea. Aria will continue its progress creating new synergies with those who would like to share the ideals of the growth of the territory, leaving negativity behind and looking ahead with optimism towards the goals of future growth’.
The Milanese artist Liliana Moro, who for the occasion constrcucted the table ‘Quattro stagioni’ (‘Four Seasons’) around which the meeting was held, told of her own experiences of ‘Public Art’. The artist spoke of the project on which she is currently working, commissioned by the Fondazione Zegna, underlining the importance of the relationship between work and territory. Lucia Zappacosta, in closing, retraced the story of the Alviani ArtSpace, of which she is the director, which in only two years has become a reference point for youth creativity not only in Abruzzo.
The meeting held in Pescara is the 14th D/A/C, an acronym for Denominazione Artistica Condivisa (Shared Artistic Denomination).
The information centre in the foyer was a piece by Alessandro Cannistrà entitled Oggetto di pensiero (Object of Thought) (2014).

DAC 13_Vigne Museum Livio Felluga_Abbazia di Rosazzo_Udine

Art and Enterprise Safeguarding the Rural Landscape

Vigne Museum by Yona Friedman & Jean-Baptiste Decavèle with DAC
Photo © Luigi Vitale

On the first of September 2014, Livio Felluga is turned hundred years old. Livio Felluga embodies the history, heritage and values of the ancient craft he plies in Friuli Venezia Giulia. Located in the north-east Adriatic, where the Mediterranean meets Central Europe, the region today is renowned for producing some of the world’s finest white wines.
In celebration of this very special birthday, Livio Felluga’s family and winery have organized an international event that combines wine, art, science and architecture.

On 20 September 2014, the Abbey of Rosazzo and the hills round about began the setting for several significant moments:
– A conference curated by Mario Pieroni and Dora Stiefelmeier from RAM radioartemobile, a part of the D/A/C (Shared Artistic Designation) project, and entitled Art and Enterprise Safeguarding the Rural Landscape. A multidisciplinary perspective is assured by contributions from eminent international speakers from the worlds of the arts and science;
– The inauguration of Vigne Museum, by Yona Friedman and Jean-Baptiste Decavèle created with D/A/C;
– The presentation of 100, a specially created limited-edition wine dedicated to Livio Felluga.

100 reflects the life of a far-sighted modern man whose intuition and love of the land defied the events of his time to revive Friuli’s hills, in the conviction that the only way forward was to grow crops of the very highest quality. Livio Felluga’s long journey, which began in the vineyards of Isola d’Istria, has been characterized by hard work, determination and passion.
Over his century-spanning life, Livio Felluga has created one of Italy’s most influential wine enterprises, earning the unanimously acknowledged title of “Patriarch of Friulian Wine”.

To mark this unforgettable milestone, The Livio Felluga Company referred to art and architecture. Vigne Museum by Yona Friedman and Jean-Baptiste Decavèle with D/A/C is the result. It embellishes Livio Felluga’s hill country at Rosazzo. A huge Iconostase, Yona Friedman’s signature architectural structure, has been erected among the vines to become an integral part of nature and the landscape .

Also the conference took place at Rosazzo Abbey, near by the Vigne Museum. It was the first appointment to give content to the project. Many important guests were invited: Lorenzo Bendetti (director at de Appel arts centre in Amsterdam); Jean-Baptiste Decavèle (artist, author of the Vigne Museum together with Yona Friedman); Stefano Mancuso (plants neurobiologist); Mauro Pascolini (geographer and director of Literature Department at the University of Udine), Mario Pieroni and Dora Stiefelmeier (RAM radioartemobile). Moderator Adriana Polveroni (Director of Exibart, independent curator and writer).

During the conference a short version of the video reportage “Livio Felluga 100” by Luigi Vitale was shown to the public.

DAC 12_Riso Museum_Palermo

The art enterprise

The 31st of May at 17.30, in the internal courtyard of the Palazzo Riso, on the occasion of the opening of the exhibition “Stanze #1” (“Rooms #1”), presenting works by Giovanni Anselmo and Jannis Kounellis, the DAC XII round table entitled the Enterprise of Art, is held by Valeria Li Vigni, director of the Riso, Contemporary Art Museum of Sicily, Giovanni Iovane, curator of the exhibition, Lorenzo Benedetti, Paolo Falcone, Giuseppe Forello, Massimiliano Fragalà, Mario Pieroni, Antonio Presti, Ferdinando Vicentini Orgnani and Dora Stiefelmeier.
Following this, the screening of the documentary Senza Titolo (Untitled) by Ferdinando Vicentini Orgnani.

DAC 11_Palazzo GiustinianLolin_Venice Biennial

55th International Art Exhibition – Venice Biennial

During the opening days of the 55th International Art Exhibition – Venice Biennial D/A/C/ will reach the 11th appointment.
On May 30th 2013 from 3 p.m. to 5 p.m at Palazzo Giustinian Lolin (A a panel of international artists, entrepreneurs and exponent of public administration will meet each other to get at the second level of the whole project.

Passing throw a first theoretical phase to focus on method and possibilities to share common projects dedicated to the industrial product, artists and entrepreneurs will speak now about tangible, concrete and pragmatic solutions.

The Artists and Entrepreneurs that will attend the panel are:

Jean-Baptiste Decavèle (artist) and Yona Friedman (architect), Nico Dockx (artist), Annie Ratti (artist) versus Bert van de Linde (entrepreneur) and Andrea Dapretto (Town Planning Councillor of Trieste, architect); Gianfranco Baruchello (artist) versus Marcello Zaccagnini (entrepreneur); Fabrice Hyber (artist) versus Roberto Crivellini (entrepreneur); Luca Vitone (artist) versus Maria Candida Gentile (entrepreneur, “nose” maître parfumeur)
The panel discussion is moderated by Giovanna Felluga (AtemporaryStudio).

All the guests will seat around a table/piece of art, as usual during D/A/C/ meetings, designed in this particular case by Jean-Baptiste Decavèle e Yona Friedman.
The table, made by cardboard, material usually used by Friedman, is a mobile structure, light and nomadic, like most of Friedman’s projects (Mobile Architecture) that conveys new ways of looking, spreading and knowing Art.

D / A / C meetings

Shared Artistic Denomination

On January 30th at 18.00 at the Hotel Hassler in Rome RAM radioartemobile promoted and organized the round table entitled PRODUCERS vs ARTISTS. Around this table conceived and created for the occasion by Fabrice Hyber, artists Gianfranco Baruchello, Yona Friedman (with a pre-recorded intervention) & Jean-Baptiste Decavèle and Fabrice Hyber, boasting multiple experiences of artistic ‘interference’ in various areas of both civil and entrepreneurial life, met businessmen Ovidio Jacorossi President of FINTERMICA 2 SPA, Rome, Marcello Zaccagnini Sole Administrator of the Zaccagnini wineries in Bolognano and the oenologist Alessia Antinori from the Marchesi Antinori wineries in Florence.

The debate was moderated by Chiara Parisi, Director of cultural programs at La Monnaie, Paris.

For the occasion RAM created and presented a preview of the registered trademark D/A/C aimed at creating a dialogue between different ways of seeing the product, a Shared Artistic Denomination (Denominazione Artistica Condivisa). The artists present at the debate are proposed as “idea sponsors”, turning the traditional role between art and business on its head and overcoming the concept of the sponsor as nothing more than the mere presumption of profit in terms of image. With their creativity the artists can give added value to the business. As stated by Gianfranco Baruchello, the artist offers his or her language born from the territory of uncertainty and open possibilities and can give the business the impetus and courage to rise out of these fixed concepts and accept a parallel thought to the dominating economic one. Alongside the intelligence of the producer a parallel intelligence can co-exist that includes dreams and imagination. Fabrice Hyber evoked his experiences in certain companies where he was able to produce totally new conducts. Jean Baptiste Decavèle wished to give a specific form to this change, born as always from improvisation, a statement that was in turn confirmed by Yona Friedman in the wonderful recording made for the round table in which he described his mobile architecture – light, environmentally friendly and determined by the user – hoping for an architecture free from sponsors, closer to art.

Ovidio Jacorossi declared that for him contemporary art has for years constituted a continuous solicitude, affirming that it is impossible to bring contemporary art to the world of business if the company does not place man at the centre. He underlined the need of strong interventions in this moment of crisis and insisted also on the role of the gallery owners as mediating figures in the encounter between artists and businessmen. Alessia Antinori highlighted the link between her company, the art that for centuries has been linked to the production of the wineries and the territory, including the landscape in the communicative business strategy. Marcello Zaccagnini told of how he was contaminated by the world of art through a performance by Joseph Beuys in his winery in the early eighties.

Further interventions were made by Massimo Sterpi, lawyer and President of the Bar Association Contemporary Art Committee, who cast doubts on business collection that risks ending up collecting corpses, and Simonetta Lux, Professor of contemporary art at the Sapienza University of Rome, with a nice testimony to company artistic interference.

As mentioned in conclusion by Baruchello, artists offer the imperceptible, a dust cloud of ideas and it is up to the businesses to act as magnets to attract it.

From this was born not only the desire to meet again but to formalise this first round table by founding a MOBILE CLUB, of which artists and businessmen alike are members, with the common goal of sharing creativity and productive processes.