Common Artistic Denomination is a registered trademark. DAC highlights the added value that creativity can give to a business, seen under the profile of sharing. The artist becomes a sponsor of ideas. DAC intends to create a network and draw up a manifesto to which anyone who shares our ideas can ad here.
In making business, that the world of economics and production be touched by art is very important, especially in these times. In Italy we are at an advantage because we have some great artists. Paying attention to the dialogue between producers and artists means demonstrating an openness to finding solutions together not only to the practical problems of reality but to all aspects of life. Art is life.
We have come to the tenth D/A/C meeting. It seems to me that today’s meeting has been particularly important not only because the presence of the artists, the companies and the Public Administration, but also thanks to the drawings made by the children that represent our future. This is a truly extraordinary thing because these drawings suggest a different and better future.
In DAC the mediation is fundamental. Two totally different mentalities come together and need a translation. To realize a project you need continuity, it’s not just one meeting, things are not easy. Somebody has to give the guarantee to both sides that a project can be realized.
I would like to give the floor to Antonio Presti who is an acting example of the relationship between business and art and who better than he, as a Sicilian, to speak to us about it?
The museum is not only a place of exhibition; it is also and above all a meeting point. I would like to thank the Riso Museum for having given us the possibility of holding this meeting. Being able to dialogue between different entities creates something. It is of no importance if we agree on everything. The important thing is being around a table that is not that of a bar but that of a museum. We are in a place inside art; the museum has its own stature, it is bit like a secular church. Being here we all have to pay attention to and respect the work of the artists on exhibition at the moment. We speak quietly, yet we are proud to be here. I would like to bring to your attention a crucial fact: it is the artist who gives the ideas, he is the true sponsor. But there is always this economic reality weighing upon us; you don’t talk about it, but it weighs on you. But the real problem is not the economy – rightly so Antonio Presti made this clear – at least not in Italy. Here we have always loved art. I come from a family of businessmen and when I was young I did not deal with art, nor did it have any particular weight on my family. And yet something in me sparked. There was a first contact with an artist, then I met another and another. So I became curious and I ended up changing my life. I left the place I had grown up, but it was my decision. I hope others can also change their lives. The beauty of art is that it gives you the pride to live.
I think that in your text you posed the question: why Capri? Because it is an international showcase which is as such a central place in which to present the idea of D/A/C, the Shared Artistic Denomination. There have been various places around Europe where we have got together. The idea was indeed to create a mobile club that brings together people of various destinations. I’m pleased to see here today Massimo and Emilia Sterpi with whom we have shared experiences in the past with the aim of working together.
In the D/A/C round tables you never really know what can happen. However, if we get together, something does happen. For the first time, Anacapri is the setting for finished projects. So in terms of the past, another step has been taken. Capri is a showcase in itself. We have therefore created a showcase within a showcase. This new step could perhaps produce further steps; other realities could out of it. The network we have set up is important because it shares an idea. Today, regarding a problematic centralism, we all share the same need. Then there is always the pleasure of being together. Deep down, it’s as if we were home; there are neighbourhood-related problems, there is daily life and you never know how it will go. There are everyday things that you cannot foresee. Donatella, your work focuses on the relationship between private and public. I would like you to tell us about it.
In fact it is precisely reach that we are looking for, that’s it. It is not something which is merely material.
Going back to the idea of extension, I just wanted to add that we all know we have too much. The real problem is that none of it, no object, is of any use. We have far too much. When we create the network today it is not to create new products but to bring what we have into the network. I believe this is what youngsters are doing. This is an extraordinary moment, new compared to how it was when we started. Many years ago there was the problem of making something perfect. I started out with Alviani, everyone knows about his precision. Today there are problems and the artist is a central figure because the artist works for the world – I always say the same thing: the artist doesn’t work for himself, he works for the world; he is able to create a new vision.
I truly thank the masters of the house who have offered us a private space for a public event. This is extraordinary. It is like entering a private space and having the chance to dialogue deeply, without pretence. When I saw Fabrice writing on the display cases I watched with admiration because he was indicating that these objects of his were for everyone. So we think that with art we can bring a different vision, an extension as Athina said.
My gratitude goes to Don Prospero Colonna who is generously hosting us, as he once did back in 1994 when this was the place for the conferment of honorary citizenship to the great American artist Sol Lewitt who had lived here for a while with us in Paliano and had created a great piece in the Forest of Paliano. Past and future fuse together thanks to the participation and collaboration of the Academies of Frosinone, of L’Aquila,of Rome and of Urbino. Their contribution was extraordinary. Some tutors, who are also very well-known artists, suggested a few students for interventions in various places in this town. I was struck by the quality of their work.