HEC is a School of Commerce that is ranked among the top schools in Europe (the second or third). We train the future managers of global companies as well as young businessmen who at the end of their studies will have the possibility of setting up companies themselves. Art, and in particular contemporary art, naturally has a place in this context. In France there are very few initiatives dedicated to contemporary art.
In 1999 we created the HEC contemporary art centre and afterwards we organised exhibitions, residencies, thematic courses, conferences, seminars and a great deal of publications. Why did we do these things? The aim was to help our students and our community to acquire a sensibility for contemporary art, to realise the force that artists can have in the world of today. Art as such learns to look at the world around and to view it in a different way.
It’s a question at once cultural and economic. There is also business in art and so we also train cultural managers. What we teach also aims to prompt our students become collectors, players within the world of art; we encourage them to work with artists in order to develop as such a new vision of the world.

The Ministry of Culture created a Commission for Reflexion on Art and the idea is precisely that of strengthening relations between art and the world of work and business.

Talking of Murakami, with luxury comes the problem of marketing. It’s not so easy to see where marketing begins and art ends. This hybridisation you speak of is beginning to be studied in management schools.